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Video Game Industry Word of Mouth, Social Marketing, and Social CRM Solutions

Gaming is serious business.

From the hardcore to the casual, gamers are social. They are creating and sharing content now more than ever. Gamers look to and trust each other for gaming reviews, opinions, information, and shared experiences. They are influencers; the decision makers who ultimately determine the success of a game release.

From RPG to FPS, adventure games to sports games, Affinitive can help take your brand Beyond Community™.

"Affinitive gets into the minds and hearts of our consumers, continually finding creative ways to engage, teach and empower our fans to become promoters of our products. Affinitive shows great proactivity in bringing new ideas to make each program more powerful than the last."

NAMCO BANDAI Senior Marketing Product Manager
NAMCO BANDAI Games

Enthusiast Communities and Advocacy Programs

Evolve your traditional product websites into fully managed and integrated fan community marketing programs that harness enthusiasm, generate and sustain buzz, and drive pre-orders. Learn more >>

Consumer-Generated Media Promotions and Sweepstakes

Quick-hit, hight-impact solutions that feed consumers' passion and facilitate viral promotion through fan-created and distributed content such as videos, photos, and artwork. Reach a mass audience through light-touch, incentivized promotions.Learn more >>

Did You Know?

  • 40% of prospective video game buyers said they would never buy a new game unless they have heard positive comments from friends/family.

    Source: Frank N. Magid Associates

  • Gamers want to see new releases in action before they buy, and online video is an effective way to show actual game play.

    Source: Ad-ology Research

  • Nearly 40% of gamers see themselves as influencers when it comes to tech and entertainment news. That's almost double the proportion of nongamers who feel the same way.

    Source: eMarketer

Loyalty and CRM Integration

Discern your hardcore fans from casual ones through member acquisition, game registrations, and consumer insights. Learn more >>

Social Applications, Games and Widgets

Provide portable tools and applications such as widgets, social applications, and iPhone apps that empower gamers and fans to take marketing into their own hands and generate hype through the viral sharing of content. Learn more >>

Social Network Marketing

Reach gamers where they already connect and engage. Establish relationships and generate further awareness within social networks' gated walls. Learn more >>

Blogger/Influencer Outreach and Publicity

Engage with influencers and tastemakers such as bloggers and gaming sites to generate massive awareness and product release buzz through credible editorial placements, exclusive content, and co-promotional opportunities. Learn more >>

Viral Video Creation and Distribution

Create captivating and compelling video ripe for viral spread and seed it across video-sharing sites to ensure maximum exposure. Learn more >>



Related Work and Case Studies

Electronic Arts - Lord of the Rings: Conquest

Lord of the Rings: Battle for the Ring Program

The Battle for the Ring program generated buzz and awareness among action gaming enthusiasts and LoTR fans for the release of Lord of the Rings: Conquest via an ARG-style community platform in which members chose to participate as "good" or "evil" and fight for The One Ring, earning troops for their side as they co-created content that helped spread product messaging, educate key selling points, and drive pre-order sales.

Ubisoft - Assassin's Creed

Ubisoft Assassin's Creek
WINNER - Summit Emerging Media Award!

1191 A.D.: Brotherhood of Assassins was an international program that provided an innovative experience to gamers and fans to generate anticipation for Ubisoft's forthcoming title Assassin's Creed. Consumers were immersed in the game's storyline, building advocacy through direct brand interaction and co-creation. The program grew virally sans any media support to become Ubisoft's most successful community effort ever.

Square Enix - Dragon Quest

Square Enix Dragon Quest Slime Knights Program

The Dragon Quest series is a legendary video game franchise that has sold over 40 million units worldwide. Four years had passed since the last installment, necessitating a program that would rekindle the relationship with enthusiasts and introduce the new game in an educational and creative way. View case study >>

Ubisoft - Red Steel

Ubisoft - Red Steel
WINNER - Summit Emerging Media and Communicator Awards!

The Dojo of Pain program served to create buzz and generate awareness for the video game Red Steel, a launch title for the Nintendo Wii platform. As a new title, it needed to engage consumers to drive awareness and pre-orders for the game at retailers (very important in the video game industry). View case study >>

View all case studies >>