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Sports and Leisure Word of Mouth and Social Media Solutions

Passionate fans are lifetime customers.

Consumers attend sporting events, join clubs, and sign up for teams to define a purpose, connect with others, and share experiences. There is a sense of unity and belonging people long for, and they are always looking for new ways to connect, share, and engage. It's this passion that drives the necessary word of mouth to get consumers interested, put fans in the seats, and sell merchandise.

Affinitive can harness the power of passionate fans to take your team, league, event, or brand Beyond Community™.

Did You Know?

  • Sports ratings are impacted by cross-platform viewing. TV ratings - as well as streaming online video, web traffic, mobile views, press coverage, and word of mouth suggest that sports gain strength from non-TV-related factors.

    Source: Optimedia Content Power Ratings

  • With the visibility that an average fan can achieve, they're defining the conversation, and these conversations can lead to solutions to problems you haven't even identified yet.

    Source: Word of Mouth Marketing Association

  • 68% of total "shout outs" from Gen Y on social networking sites are sports, recreation and hobbies.

    Source: Keller Fay Group

Fan Communities and Season Ticket Holder Clubs

Fully managed fan community marketing programs and season ticket holder clubs that generate and sustain buzz and drive ticket sales. Learn more >>

CRM and Loyalty Rewards Program Integration

Incentive-based programs designed to develop CRM and gain insights into fan habits and opinions, and segment the die-hard from the fair-weather. Learn more >>

Consumer-Generated Media (CGM) Promotions

Leverage the passion of your fan base and give them a voice by facilitating and promoting fan-created content to generate buzz and enthusiasm. Learn more >>

"I've learned more about my target audience in the last three months using Affinitive than I have in the last two years. Their reporting and ability to connect with the fans continues to impress!"

Vivendi Universal Games Online Marketing Manager
Vivendi Universal Games

Integrated Offline and Online Events/Tours "Mashups"

Take offline events like tailgating, team outings, and fan meetups online by encouraging content creation and uploads to online content aggregator sites. Learn more >>

Social Applications and Widgets

Social network marketing through Facebook integration, widgets, and iPhone apps. Learn more >>


Related Work and Case Studies

American Skiing Company - MyA41 Passholder Community

American Skiing Company - MyA41 Passholder Community
WINNER - Word of Mouth Marketing Association "WOMMIE" Award!

The MyA41 program connected and engaged American Skiing Company's "All for One" multi-resort season passholders, while encouraging cross-resort interaction and participation. The MyA41 program also allowed passholders to create and share social media (photos, stories, events, tips, and videos), while facilitating two-way communication between passholders and resort staff. View case study >>

Champ Car World Series - "Inner Circle" Fan Club

Champ Car World Series

The Champ Car World Series is an international open-wheel auto-racing series that merged with IndyCar in 2008. Champ Car had developed a traditional loyalty program that included a membership card and retailer discounts for members. The goal was to add interactivity and social media tools to the experience, expand customer acquisition, and increase word of mouth by cultivating brand evangelism. Affinitive conceived and developed a fan club solution that included a participation-based point/rewards system, monthly contests that connected to each race, offline meet-ups and race-day parties, and MySpace and YouTube integration. The 5,000 members quickly connected with the "insider" feel of the experience and became active brand ambassadors promoting the events both on and offline.

Snowago

Snowago

Snowago is the place for skiers and snowboarders to get the inside scoop about the latest conditions, news, and events for over 700 resorts in the United States and Canada, through ratings, reviews, and snow logs. Learn more >>

View all case studies >>