Publishing Industry Word of Mouth, Social Marketing, and Social CRM Solutions

Readers love to write and writers love to read. Word of Mouth sells books. Whether you have a first-time author or a permanently lodged name on the New York Times bestseller list, word of mouth and social media are the go-to tools for empowering your audience to snap up a copy of the book - and then recommend that a friend do the same. Publishers have a unique opportunity because the majority of their consumer base loves to share their opinions about what they've read.

Whether you are an indie print house, multi-tiered publisher, online bookseller, bookshop, or have a special series you wish to promote, let us help you write the next chapter in your marketing plan – one that ends with a powerful ROI. Affinitive can help take your brand Beyond Community™.

"Affinitive managed to quickly re-establish Square Enix's relationship with our most passionate consumers and provide an outlet for them to share their passion and interest in the games with other like-minded fans, new and old. It's one thing to activate a fan base, but it's a wholly different thing to continue to engage them over time - Affinitive delivered this with passion and a proactive attitude."

Manager, Product Marketing
Square Enix

Online Book Clubs and Reader Communities

Harness those opinions and that desire to share to grow a loyal following for your book, publications, and authors, create innovative experiences around your new releases, and invoke evangelism among your current readership that ignites passion in your potential audience. Empowering consumers to publish their own thoughts, reviews, content, and author questions, and to develop their passion and loyalty is a necessary part of developing both growth and loyalty and comes with a proven and substantial ROI. Learn more >>

Cohort Site Profile and Strategy Development

Whether you are publishing tween novellas or adult self-help books, there is a diversified landscape of various social media and word of mouth-producing sites and services that with varying combinations can formulate a complete strategy. Often it makes sense to join and initiate conversations and a brand presence within various cohort sites. Treading in someone else’s domain must be done carefully and transparently with a clear strategy. Let Affinitive create your official brand presence within these powerful and influential online spaces. Learn more >>

Social Media Applications

Provide your readers with a unique utility-driven experience that is fun and has social legs that result in organic, concentric growth. Whether it is a new release or an old classic, we can create an application that is relevant, engaging, and clearly communicates your publishing house, author, or book's story in an innovative, memorable way, creating a lasting (first, second or 50th) impression. Learn more >>

Viral Promotions and Sweepstakes

"Viral" is more than just a fleeting editorial trend. Launching viral experiences, applications, and promotions that yield maximum consumer reach without an extensive ramp up time is one of our core specialties. Cutting through the clutter with a compelling message – straight to your target audience. Learn more >>

Loyalty Programs

Authors and book series often have devout followings - allow us to help you amplify their voices and deploy their passion as a tool to reach the masses. Let's go beyond the standard ARC program and develop a custom loyalty solution that reflects your brand positioning and provides for a streamlined, effective, innovative, and empowering reader experience. Learn more >>

Influencer Outreach and Digital PR

Reaching the influential personalities in the massive sea of readers, writers and bloggers can be tough. In economically difficult times consumers can be fickle about what they might consider non-necessities. Affinitive has extensive experience in industry-leading Digital PR and Outreach solutions – an effective and affordable way to spread your message throughout the web. We focus on grabbing their attention and delivering a transparent message to the influencers with a strong call to action resulting in organic word of mouth about your book, author, or publishing house that travels quickly, lightly, and with purpose. Learn more >>

CRM Integration

You have consumers that love your books and authors. But who are they and how are they interacting with your works? Whether your database is sleek and sophisticated or completely nonexistent, all of our solutions provide real-time hooks and data transfer into your system via secure, streamlined, and proven methods. Learn more >>

Related Work and Case Studies

Random House - Random Buzzers

Random Buzzers is Random House's destination to engage and connect with its teen audience. The community-based program facilitates an ongoing dialogue between the publisher and its authors with the readers, while allowing likeminded consumers to share their passion with each other. Members can chat directly with authors, receive advance copies of books, share and create content, participate in quizzes and polls, and directly connect with other passionate teen readers via social networking features.

View all case studies >>