Mobile and Telecom Industry Word of Mouth, Social Marketing, and Social CRM Solutions

Mobile phone use has exploded in just the last 6 years, growing from 15% to 60% of the global population. Along with this growth, significant challenges have evolved for the industry. Mobile phone service is often viewed as a commodity by consumers, and handsets seem to constantly be going in and out of fashion. To date, the industry has focused on customer acquisition, but in tough economic times and with customer attrition rates approaching 40%, many brands are now crafting retention strategies that shift the priority to providing an outstanding customer experience.

Whether you are a national wireless service provider, a handset manufacturer, a content provider, or a software developer, Affinitive can help you find, educate and empower your best customers to become brand advocates and take your brand Beyond Community™.

"Through Affinitive's program we were able to learn an unprecedented amount about our target consumers by building a relationship with them and allowing them to participate in the brand building process prior to our launch. By democratizing of our brand in this way we created a highly valuable core of loyal consumers that were integral to getting the word out on our brand in the initial launch phase."

Director of B2C Marketing
Opera Telecom

Customer Communities and Engagement Platforms

Fully managed and integrated customer community marketing and technology solutions engage and ignite consumer passion, facilitate C-to-C and C-to-B conversation around your brand, generate and sustain buzz, and drive loyal and engaged customers. Provide a value-added environment where your customers can support and share with each other, become education about products, features, and service, and be the first to hear what you are working on next. Learn more >>

Consumer Advisory Panels

What are the latest trends? What features do people really want from their phones? What content and services do we need to provide? Provide a "Walled Garden" for a select group of consumers and employees to share insight, exchange ideas, garner invaluable feedback and help guide product development, marketing, PR, and loyalty initiatives. From segmentation and identification to messaging, management, and analysis, our Advisory Panel solutions facilitate optimum engagement and reporting. Learn more >>

Social Applications

Provide portable tools and social applications such as Facebook/social applications, and widgets, that provide consumers with a fun experience and allow them to take marketing into their own hands to generate buzz and clearly communicate your brand message in innovative, memorable ways. Learn more >>

Loyalty Programs

You don't need a keychain swipe card to measure and reward the loyalty of your customers. Implement a loyalty solution that reflects your brand positioning and provides for a streamlined, effective, innovative, and empowering consumer experience. Learn more >>

CRM and Legacy System Integration

How is engagement driving loyalty? Our enterprise word of mouth solutions can be integrated with the most sophisticated CRM and Business Intelligence platforms to provide a 360-degree view of your customers. Learn more >>

Offline/Online Event Integration

Bridge the experience of your offline events to generate an instantaneous "digital ripple" by inspiring and empowering those in attendance to document and share their experiences via social and mobile tools that will spread virally across social networks and live on well beyond the lifespan of the events. Learn more >>

Related Work and Case Studies

Cingular - Cingular TrendForce

Affinitive, in conjunction with Cingular's PR agency, created and launched TrendForce - a brand ambassador/consumer panel program that brought together passionate consumers in a private, members-only online social environment. TrendForce engaged, connected and rewarded participants for learning about Cingular's products and services, creating content, sharing information with peers, and providing Cingular with opinions, feedback, and valuable market research.

Opera Telecom - Fork

Opera Telecom sought to develop a new community-oriented mobile content service that would be heavily influenced by their target consumers to help distinguish their brand from other mobile content providers. Fork Factory represented a community of like-minded consumers who served as a 24/7 focus group, providing insight about their mobile habits, as well as feedback on marketing and website creative, subscription modeling, and beta testing.

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