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Media and Entertainment Industry Word of Mouth and Social Media Solutions

Capture your audience where they are most engaged.

Customers from all walks of life are consuming and sharing content and opinions both online and offline. They are discussing, in near real-time, the shows they watch, the games they play, the movies they see, and the things they do for fun. It is this word of mouth that drives the media and entertainment industry forward at breakneck speed.

New vessels for content distribution are leveling the playing field for media and entertainment, and cutting through the noise is essential, now more than ever. Affinitive can help take your film, TV show, album, or Broadway play Beyond Community™.

Did You Know?

  • Two-thirds (68 percent) of media and entertainment executives identified social media and user-generated content as a high-growth opportunity, and more than half (56 percent) said they are already involved with social media in some capacity.

    Source: Marketing VOX

  • Every day, user-generated content (UGC) is part of the online experience of millions of U.S. Internet users. From entertainment to communications to e-commerce, consumers are taking charge of the creation, distribution, and consumption of digital content.

    Source: eMarketer

Fan Communities and Brand Ambassador Programs

Fully managed and integrated fan community marketing programs that generate and sustain buzz and drive purchases. Learn more >>

Consumer-Generated Media Promotions

Leverage the passion of your fan base and give them a voice by facilitating and promoting fan-created content to generate buzz and enthusiasm. Learn more >>

Buzz Monitoring, Measurement, and Analysis

Listen and learn what customers are saying about you on blogs, message boards, social networks, and more, and arm yourself with the insights consumers so willingly share. Learn more >>

"The theater industry is an archaic one. We are 10 years behind in everything, especially when it comes to technology and marketing. Affinitive has helped take my production of Altar Boyz into the 21st century. They've taught me and continue to teach me things about my audience that I never would have known without them by showing me actual quantifiable data. My fans are happier and I've sold more tickets as a result of their efforts."

Ken Davenport
Producer

Consumer Advisory Panels

Invite select consumers into a private arena to provide you with honest, actionable insights into how your brand is perceived. Learn more >>

Social Applications, Games, and Widgets

Portable web applications empower your audience to take your message into their hands and generate hype through the sharing of content. Learn more >>

Social Network Marketing

Reach your audience where they already connect and engage. Learn more >>


Related Work and Case Studies

Universal Pictures - Serenity

Universal Pictures - Serenity

Who are more dedicated than Trekkies? Browncoats. That's the nickname for fans of the cult hit Firefly, the Wild West inflected sci-fi melodrama that briefly aired on Fox back in 2002. Serenity was the much-anticipated movie adaptation. With a relatively large cult following existing relatively untapped across several fan sites, Universal Pictures sought to provide a platform to consolidate and mobilize the group and help build excitement leading up to the theatrical release of the film and subsequent DVD. View case study >>

The Nielsen Company - Hey! Nielsen

The Nielsen Company - Hey! Nielsen Case Study
WINNER - W3 and Communicator Awards!

Hey! Nielsen is a next-generation social platform that allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why it's popular while giving consumers a voice they have never had and helping Nielsen reinvent the ways they conduct audience measurement. View case study >>

View all case studies >>