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Hospitality and Travel Industry Word of Mouth, Social Marketing, and Social CRM Solutions

Generate a solid ROI without traveling to Rio.


In these fiscally sensitive times, travel is more of a luxury than ever before. Consumers are seeking out trusted sources for travel and hospitality recommendations; they are looking for brands that are willing to start a conversation with them in an accessible medium in which they are already conversing with their peers. Talk to these consumers and empower them to be your loyal advocates, while allowing their organic word of mouth to ignite new relationships. Develop social media applications that make sense and provide a compelling consumer value. Make sure your viral applications have legs and demonstrated ROI. Be the brand that takes them the distance while listening to where they want to go and how they want to get there.

Whether you are a hotelier, airline, cruise line, tourism board, online travel site, or simply want to reach people who love to (or have to) travel often, Affinitive can help take your brand Beyond Community™.

Did You Know?

  • 39% of consumers turn to advice from family and friends is the first choice for how to get/give information when planning a vacation.

    Source: Ketchum/USC Annenberg Strategic Public Relations Center

  • 68% of influencers and 42% of the overall public turn to word of mouth for making travel purchase decisions.

    Source: Keller Fay Group

  • 62% of consumers indicate that they have booked hotel reservations online and that the hotel chosen was determined most by the reviews and opinions of other consumers.

    Source: eMarketer

  • 9 out of every 10 consumers consult the Internet before making a travel decision.

    Source: eMarketer

Influencer Outreach and Digital PR

Reaching the influential consumers in your target audience can be tough. As you know (and depend on!) consumers are often on-the-go. Affinitive has extensive experience in industry-leading Digital PR and Outreach solutions. We focus on grabbing the infulencers’ attention and delivering a transparent message to them with a strong call to action resulting in organic word of mouth about your brand that travels quickly, lightly, and with purpose. Learn more >>

Loyalty Programs

Loyalty Programs have traveled light-years from their original conception. There is now an opportunity to provide unique value to consumers, sparking unprecedented retention levels. Let's go beyond the standard room upgrades and mileage and develop a custom loyalty solution that reflects your brand positioning and provides for a streamlined, effective, innovative, and empowering consumer experience. Learn more >>

Brand Ambassador Programs

Leverage your feet on the streets and have your message jet through your target markets. Ignite, organize, and inspire with a simple, streamlined online ambassador management solution. Spreading the word and amplifying word of mouth has never been so easy. Learn more >>

CRM Integration

You have consumers that love your brand. But who are they and how are they interacting with your brand? Whether your database is sophisticated with a dedicated team and a special code name or it is completely nonexistent, all of our solutions provide real-time hooks and data transfer into your system via secure, organized, and proven methods. You're doing all of these great marketing initiatives, let us help you bring your consumer relationship analysis full circle. Learn more >>

Consumer Communities

Flyers, drivers, adventure-seekers, explorers, passport-holders, business travelers - so many different niches within the travel and hospitality industries - head online as their #1 source for information about their next trip. By providing a community-driven experience with a unique utility, you can ensure that you are a part of their plans. Ignite consumer passion, facilitate the exchange of ideas centered around a brand or related interest, C to C and C to B interaction, and much more. Learn more >>

Social Media Applications

Share the message you want to share while providing consumers with a fun experience that compels them to drive it in new directions within their social networks. Provide them with a unique utility-driven experience that is fun and has social legs that result in organic, concentric growth. No matter the demographic, we can create an application that is relevant, engaging, and clearly communicates your brand message in an innovative, memorable way. Learn more >>

Consumer Advisory Panels

As travel destinations, facilities, methods, and mediums continue to evolve, it is increasingly important to reach out to your audience to make the best decisions about how your brand or services should respond. Whether you seek it openly or behind closed doors, in an industry that is so driven by WOM, it is crucial to turn to consumers for valuable insight into making business decisions. Affinitive's experienced research team provides turnkey solutions with proprietary reporting. Learn more >>

Viral Promotions

Sometimes you just want to get from point A to point B in the fastest way possible. Let us help you cut through the clutter with an effective viral promotion that yields maximum reach while delivering key messaging to your target audience. Learn more >>

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