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Fashion and Beauty Industry Word of Mouth, Social Marketing, and Social CRM Solutions

Word of Mouth is the new black.

Word of Mouth sells apparel and cosmetics. Social Media is a proven tactic for the full spectrum of fashion consumers, from haute couture fashionistas to bargain shoppers looking for the latest sales. Both groups share a common passion, as well as the need to engage with other like-minded shoppers, for inspiration, for bargain hunting, to seek out new trends, to uncover the latest deals, to express themselves, share experiences. Whatever their style, it is fashionable to connect with brands and peers.

Whether you are a contemporary designer, a mass beauty retailer, an online catalogue, a jeweler, or a brand interested in connecting with the fashion market, try us on for size. Affinitive can help take your brand Beyond Community™.

Did You Know?

  • 61% of influencers turn to Word of Mouth for making shopping and retail purchase decisions.

    Source: Keller Fay Group

  • Six out of 10 consumers do not purchase a new item of clothing without first getting the opinion of their peers.

    Source: eMarketer

  • Online engagement is very fashionable for apparel brands. With consumers shopping so heavily online, it makes sense for marketers to address them in the same space they are purchasing. In 2009 it is expected that 1 in 3 apparel brands will have Social Media built into their marketing strategy.

    Source: Keller Fay Group

Social Media Applications

Provide your consumers and members of your target audience with a unique utility-driven experience that is fun and has social legs that result in organic, concentric growth. No matter the demographic, we can create an application that is relevant, engaging, and clearly communicates your brand message in an innovative, memorable way, creating a lasting (first, second or 50th) impression. Learn more >>

Viral Promotions and Sweepstakes

"Viral" is more than just a trendy, buzzworthy marketing accessory. Launching viral experiences, applications, and promotions that yield maximum consumer reach without an extensive ramp-up time is one of our core specialties. Cut through the clutter with a compelling message - straight to your target audience. Viral Promotions look perfect when paired with a Sweepstakes - we recommend the two together more often than not. Learn more >>

Loyalty Programs

As we all know (and as Ms. Klum states in her sexy German accent), "one day you're in, and the next day you're out." Developing loyalty among your consumers while concurrently reaching new ones requires innovation. Let's go beyond the standard swipe card and develop a custom loyalty solution that reflects your brand positioning and provides for a streamlined, effective, innovative, and empowering consumer experience. Learn more >>

Influencer Outreach and Digital PR

Reaching the influential personalities in the massive sea of shoppers can be tough. In economically difficult times, consumers can be fickle about what they might consider non-necessities. Affinitive has extensive experience in industry-leading Digital PR and Outreach solutions - an effective and affordable way to spread your message throughout the web. We focus on grabbing the attention of the influencers and delivering a transparent message to them with a strong call to action resulting in organic Word of Mouth about your brand that travels quickly, lightly, and with purpose. Learn more >>

Brand Ambassador Programs

With the current economic landscape, leveraging the passion of your consumers is more than fashionable - it is a necessity. Ignite, organize, and inspire with a simple, streamlined online ambassador management solution. Whether your brand is fragrant or moisturizing, bangles, beads, or scarves, commercial or niche, spreading the word and amplifying Word of Mouth has never been so easy. Learn more >>

CRM Integration

You have consumers that love your brand. But who are they and how are they interacting with your brand? Whether your database is sleek and sophisticated or completely non-existent, all of our solutions provide real-time hooks and data transfer into your system via secure, organized, and proven methods. You're doing all of these great marketing initiatives, so why not let us help you bring your consumer relationship analysis full circle? Learn more >>

Cohort Site Profile and Strategy Development

Much like a designer's collection, there is a diversified landscape of various Social Media and WOM sites and services that with varying combinations can formulate a complete strategy. Often it makes sense to join and initiate conversations and a brand presence within various cohort sites. Treading in someone else's domain must be done carefully and transparently with a clear strategy. No matter if you make hats or bags, wrinkle creams or baby powder, Affinitive has extensive experience developing and initiating cohort site strategy that results in a measurable ROI. Learn more >>

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