Consumer Packaged Goods Industry Word of Mouth, Social Marketing, and Social CRM Solutions

Picture a consumer in the laundry aisle of a discount retailer or in the digital camera section of a major electronics chain... could making the best purchase decision be any harder? The abundance of choice today is one of the key drivers of word of mouth. One of the best ways a brand can truly differentiate itself is through developing relationships and empowering customers to positively represent the brand in their daily conversations. The brands who find ways to consistently listen and interact with their customers will be the ones that stand out and flourish.

Whether you are a CPG giant, a consumer electronics brand, a household furnishings upstart, or a manufacturer of personal care products, Affinitive can help take your brand Beyond Community™.

Customer/Owner Communities

Fully managed and integrated customer/owner community marketing and technology solutions engage and ignite consumer passion, facilitate C-to-C and C-to-B conversation around your brand, generate and sustain buzz, and drive loyalty and repeat purchase. Learn more >>

Consumer Advisory Panels

Provide a "Walled Garden" for a select group of consumers and employees to share insight, exchange ideas, garner invaluable feedback, and help guide product development, marketing, PR, and loyalty initiatives. From segmentation and identification to messaging, management, and analysis, our Advisory Panel solutions facilitate optimum engagement and reporting. Learn more >>

Brand Ambassador Advocacy Programs

Exercise the passion of your consumers by empowering them to be your best advocates. Assemble, organize, empower, and inspire with a simple, streamlined online ambassador management solution. Spreading the word and amplifying word of mouth has never been so easy. Learn more >>

Social Applications

Provide portable tools and social applications such as widgets, Facebook applications, and iPhone/mobile apps that provide consumers with a fun experience and allow them to take marketing into their own hands to generate buzz and clearly communicate your brand message in innovative, memorable ways. Learn more >>

Viral Promotions and Sweepstakes

Reach a mass audience through quick-hit, high-impact viral promotions that consumers will eat up and share, resulting in a high rate of successful consumer digestion. Learn more >>

Loyalty Programs

You don't need a keychain swipe card to measure and reward the loyalty of your customers. Implement a loyalty solution that reflects your brand positioning and provides for a streamlined, effective, innovative, and empowering consumer experience. Learn more >>

CRM and Legacy System Integration

How is engagement driving loyalty? Our enterprise word of mouth solutions can be integrated with the most sophisticated CRM and Business Intelligence platforms to provide a 360-degree view of your customers. Learn more >>

Offline/Online Event Integration

Generate an instantaneous "digital ripple" from your offline events to generate an instantaneous "digital ripple" by inspiring and empowering those in attendance to document and share their experiences via social and mobile tools that will spread virally across social networks and live on well beyond the lifespan of the events. Learn more >>

Social Network and Cohort Site Marketing

Reach your audience where they already connect and engage. Join, interact, and establish brand presence within "cohort sites". No matter what is in your cart, Affinitive has extensive experience developing and managing cohort site relationships. Learn more >>

Related Work and Case Studies

Novartis - Prevacid®24HR Panel

In preparation for the consumer launch of a new over-the-counter (OTC) treatment for frequent heartburn, Novartis Consumer Health sought to cultivate an online panel of clinically appropriate, influential frequent heartburn sufferers who would not only be the first to try out and document their experiences through video "diaries" and written product testimonials, but evolve into brand ambassadors that would be integrated into the brand's other PR, marketing, and consumer insight initiatives. View case study >>

Barilla Pasta

Barilla Pasta sought to strengthen their existing brand image as well as reinforce their tradition and belief that the making - and enjoyment - of food is an art. "Test Kitchen" packages containing product samples and information about Barilla were sent out to consumers, who created dishes, hosted dinner parties, and uploaded photos of their dishes for other members to comment on, rate, and share. Feedback on consumers' pasta consumption habits, market research, and brand perception were also collected.

Bacardi - Bacardi Live Tour

Bacardi sought to create an instantaneous, consumer-generated "digital ripple" around several of their offline events and tours to help generate top-of-mind awareness. Affinitive, working in conjunction with our friends at Javelin, developed a framework to empower those in attendance to easily document and share their experiences via numerous mobile and social tools. Bacardi was able to monitor and measure participation and reach of consumers, as well as pre- and post-event online chatter.

Gillette - TAG™ Body Spray

Gillette wanted to reach and engage male college students on their terms, encouraging them to promote the TAG brand within their social circles. In partnership with Gillette's youth marketing agency, Affinitive launched a brand ambassador program to bring the TAG brand into the lives of fraternities and sororities with a specific focus on consumer-generated media (CGM). The program included product sampling, parties, user-generated content (photos, videos and text), fraternity outreach, social networking, and research.

View all case studies >>