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Social Platforms, Applications, and Consumer Promotions

Extend your brand or service by leveraging the "social graph" and allowing deep integration and sophisticated functionality within social networks and emerging mobile platforms.

Social Applications and Platforms

Facebook has 175 million active users and 95% have used at least one application.
- Source: Facebook Press Information

MySpace has 126 million users worldwide.
- Source: TechCrunch, "Top Social Media Sites of 2008"

70% of U.S. teens and 37% of adults use social networks at least once a month.
- Source: eMarketer, "Social Network Ad Spending to Grow 70% Next Year"

Users spend 266 minutes per month on MySpace and 177 minutes per month on Facebook.
- Source: TechCrunch, "Rules of Engagement: Users Are Spending More Time On MySpace"

Social network ad spending will reach $2.6 billion by 2012.
- Source: eMarketer, "Social Networking Ad Spending Update"

Apps, Widgets, and Viral Tools

Social network marketing through widgets, social applications, and iPhone apps.

Facebook Applications, Page Integration, and Single Sign-On (SSO)

Multiple touch-points, including profile boxes, dedicated canvas pages, and presence on business pages.

Viral Growth

User-to-user communication through invitations, notifications, news feeds, status updates, and sharing.

Social Network Promotion

Promotion within social networks by free placement in application directories.

Single Sign-On and Integration and APIs

Direct integration with external community sites using Facebook Connect or MySpace ID.


Related Work and Case Studies

The Nielsen Company - Hey! Nielsen

The Nielsen Company - Hey! Nielsen Case Study
WINNER - W3 and Communicator Awards!

Hey! Nielsen is a next-generation social platform that allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why it's popular while giving consumers a voice they have never had and helping Nielsen reinvent the ways they conduct audience measurement. View case study >>

Snowago's Ski and Snowboard Report and Log

Snowago Ski Snow Social App

Skiers and snowboarders can maintain "snow logs" of their days on the slopes and share them with friends on their Facebook profiles. They can get comprehensive snow reports, alerts, and user-submitted ratings and reviews for over 700 mountains worldwide, as well as plan trips with friends or meet new people who are going to the same resort.

Pass the Soccer Ball Game

Pass the Soccer Ball Game Social App

Soccer fans can support their favorite teams and move them up the standings by helping them "score" via passing a virtual soccer ball down the field through a chain of friends. The app is fun for both passionate fans and casual players.

Fridge-a-Raider

Fridge-a-Raider Facebook App

Fridge-a-Raider is a fun, light-hearted app that thematically promotes Affinitive's niche foodie community Yummr. Foodies can stock up a virtual fridge with delicious snacks, then raid the tasty treats from their friends' fridges on their profiles (they can also "gift" items to friends. Sponsored gifts from select brands can be provided as well.