Enclave™

"When it comes to cultivating relationships and evangelism with consumers, Affinitive has delivered consistent results and a continued sense of innovation over our years of working together. By providing consumers with unique opportunities to get involved with my marketing plans we've created thousands of product evangelists who have reached thousands more through word of mouth and viral communications."

Global Brand Manager
THQ

Market With Enthusiasm

Enclave™ represents the next generation of Affinitive's industry-leading, consumer-driven engagement platform. Like-minded, passionate consumers can interact and share their enthusiasm about your product or brand.

A foundation of community and social networking, consumer-generated content, research and education, buzz and viral, activism, loyalty and CRM, and reporting power Enclave. Its module-based architecture is robust, flexible, and scalable.

Enclave is used to power many of Affinitive's solutions, such as customer community and brand ambassador programs, online consumer advisory panels, social media platforms, applications, and promotions, and our Niche Networks™.

Community and Social Networking

Connect. Enclave™ provides an affinity-based community/social networking platform where consumers - your consumers - can share in their in their enthusiasm, allowing them to not only form long-lasting bonds with each other but with your brand, product, service or cause. Members can create blogs and enhanced profiles, share photos, interests, post and RSVP to events, send private messages, and add friends. Forums allow members to discuss and interact, and group functionality allows members to collaborate and segment by affinity or location.

Research and Education

Learn. Maintain a direct line of communication with, learn from and educate. Integrated survey functionality allows Enclave to become your 24-hour focus group, where feedback and opinions can be collected and analyzed in real-time on everything from advertising creative to product development feedback. Multiple polls, surveys, and quizzes can run concurrently, and results can be measured in real-time.

Consumer-Generated Content

Create. Enclave encourages consumers to create content and provides a platform to let them show it off - everything from photo and video galleries, reviews, banners and icons, and moblogs provide a lasting archive of both online and offline activities.

Buzz and Viral

Share. Ready-made tools for viral marketing via email, instant messenger, web embedding, and social bookmarking allow consumers to spread the word and invite others to join, and all data is collected and measured in real-time.

Activism and Loyalty

Empower. Build a cause around your organization through the use of creative activities that foster participation and loyalty.

CRM and Reporting

Integrate and Measure. Customizable registration policies allow for COPPA compliance and "age gate" functionality, and registration screener surveying can gather valuable pre-participation data. Integration with your CRM systems provides a true 360-degree view of your customers and demonstratable ROI. Enclave™ can even be integrated with your existing corporate website, legacy user registration system, or Facebook Connect for true Single Sign-On (SSO) functionality.

Learn More

Want to find out more about how Enclave™ can help your organization go Beyond Community™ by empowering your most passionate consumers? Contact us for more information!