Affinitive's Social Media Audit

Today's social marketing landscape can be overwhelming for brands just starting out, and all too often companies fall into the Facebook/Twitter/blog routine without proper research, strategy, and clearly defined objectives supporting these decisions. At this stage, you probably have more questions than answers, such as:

• "I know my company needs to be engaging in the social media space, but where do we begin?"
• "What are our competitors doing?"
• "Who are our internal 'champions'?"
• "How do I engage with my customers?"
• "Which social media platforms should we use? Which ones should we stay away from?"
• How can my company engage through social media if our industry is heavily regulated?"

A Social Media Audit is an essential step before dipping your toes in the social media waters. What we are talking about is something of a "social playbook"; a detailed how-to founded on research and insights we gather both internally and externally about your brand. From the evaluation of your existing initiatives to a comprehensive competitive analysis and detailed online brand representation report, a Social Media Audit accomplishes the Research and Discovery phase of any long-term strategic plan, but without a heavier financial commitment. Armed with a plan of attack, you then have the freedom to decide which of the tactics proposed are ones you would want to handle internally, and which ones you would like us to execute and manage.

Our Process

1. Internal Review

We start with an in-depth internal organizational evaluation of what you are already doing in the consumer engagement space, what tools/resources/assets you have that might be leveraged, and identify your internal social media "champions".

2. External Review

Next, we take a look at what your competitors are doing, what consumers are saying about you (and where), and identifying the social marketing opportunities for your brand.

3. Insight and Recommendation

Finally, we wrap up everything we’ve learned into an easy to digest report and present you with a detailed strategic plan of action for getting started in social marketing. It's instructional enough so you can handle it on your own if you like, or you can hire us to help you out.

We understand that the primary resource needed for any long-term social marketing initiative is human in nature, thus for smaller companies engaging an outside agency such as Affinitive to manage these tactics long term may not be a financially feasible option for you. Therefore, we provide the "training wheels", and you are free to do as much of the ongoing execution as you see fit. To use a tired cliché, it's the "teach a man to fish" philosophy.

Interested in learning more? Drop us a line and we'd be happy to help.