Online Consumer Panels

"Through Affinitive's program we were able to learn an unprecedented amount about our target consumers by building a relationship with them and allowing them to participate in the brand building process prior to our launch. By democratizing of our brand in this way we created a highly valuable core of loyal consumers that were integral to getting the word out on our brand in the initial launch phase."

Director of B2C Marketing
Opera Telecom

Our Consumer Advisory Panel programs (commonly referred to as consumer insight panels) typically consist of a few hundred to a few thousand handpicked and/or pre-screened individuals (usually identified/segmented from a brand's existing customer database or CRM system) to be engaged, educated, and encouraged to provide feedback as well as share their enthusiasm with one another.

Feedback, Collaboration, and 24/7 Consumer Insight

Gain real-time feedback about your brand/products/themes/stores to direct and validate decisions and impact long-term strategies via an "idea exchange". Conduct consumer testing, including product usage, concept reactions, and marketing feedback, and maintain a connection to consumers year-round to learn about their thoughts, beliefs, actions, and lifestyles.

Loyalty and CRM

Enhance your word of mouth and relationship marketing efforts by empowering, engaging, and uniting consumers while strengthening their brand loyalty and/or purchases. Target communications and research to key consumer segments and build deeper connections by creating smaller groups of aspirational segments.

Advocacy

Turn loyalists into active brand advocates who will spread their enthusiasm and excitement and introduce their friends, family, co-workers, and social circles to your brand, products, and services. Build buzz around your brand in new, different, and hip channels to better attract key consumer segments that may be difficult to attract through conventional methods. Utilize consumer feedback, ideas, and consumer-submitted content in marketing channels to build credibility and maximize personal testimonials.

Measurement and Reporting

Quantitative

• Your 24-hour focus group - research and feedback measure opinion and test effectiveness of new marketing tactics
• Participation level and activities (tracked and measured in real-time)
• Brand/product knowledge and perception
• Live surveying, polling, and opinion assessment
• Online and offline word of mouth recommendations
• Net Promoter Score™ (NPS) measurement and trending

Qualitative

• Anecdotal stories / experiences / opinions
• Opportunities for data mining and analysis by crossing member data with other CRM data such as purchase history, etc.