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Niche Networks™

We don't create niches... we empower them.

Niche Networks

31% of online consumers visit "cohort sites" that focus on a particular consumer segment. These visitors embrace cohort sites for their rich information.

35% of consumers who have visited multiple cohort sites agree with the statement: "I like introducing new products and brands to my friends."

- Source: Forrester Research, "Who's Visiting CPG Cohort Sites? Involved and Socially Connected Consumers - That's Who", 2007

Affinitive's Niche Networks™ are a growing collection of affinity-based social destinations/platforms that aggregate consumers based on common interest. In contrast to some larger mainstream media sites that offer little interaction and broad editorial content, Affinitive's Niche Network sites are marked by a sense of community and passion among loyal consumers and offer a high level of visibility within the niches that they target.

Yummr

Yummr

For the love of food! Yummr is a community of folks who are passionate about good food and drink and enjoy sharing their obsession and connecting with others. It's the place to share food-related experiences, recipes, reviews, photos, and videos.

Snowago

Snowago

Snowago is the place for skiers and snowboarders to get the inside scoop about the latest conditions, news, and events for over 700 resorts in the United States and Canada, through ratings, reviews, and snow logs.

GameSynd

GameSynd

GameSynd is a place for gamers to discover, rate, and share video game related content from across the web. Get the latest video game news with insider gaming tips and expert reviews from the top gamer blogs and podcasts.