Case Study: The Nielsen Company - Hey! Nielsen
Challenge
Conceive and develop a next-generation, Web 2.0 platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment with not just millions of other consumers, but with Nielsen, the world's leading provider of marketing information, audience measurement, and business media products and services.
Solution
Combining social networking with a proprietary "opinion engine", Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why, while giving consumers an influential voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement.