Case Studies

American Skiing Company - MyA41 Passholder Community

WINNER - 2007 Word of Mouth Marketing Association "WOMMIE" Award!

The MyA41 program connected and engaged American Skiing Company's "All for One" multi-resort season passholders, while encouraging cross-resort interaction and participation. The MyA41 program also allowed passholders to create and share social media (photos, stories, events, tips and videos), while facilitating two-way communication between passholders and resort staff. View Case Study >>

Cingular - Cingular TrendForce

Affinitive, in conjunction with Cingular's PR agency, created and launched TrendForce - a brand ambassador/consumer panel program bringing together passionate consumers into a private, members-only online social environment. TrendForce engaged, connected and rewarded participants for learning about Cingular's products and services; creating content, sharing information with peers, and providing Cingular with opinions, feedback, and valuable market research.

General Motors - GM Insiders

General Motors is a brand rich with consumer stories. GM Insiders provided a unique social platform for these stories to be aggregated and shared and discussed. Participants in this private, invite-only program were sourced from GM employees, retirees, suppliers, enthusiasts, and opinion leaders. The program provided consumers insider access to GM employees, gave participants exclusive sneak peeks of new cars before the public and integrated with a nationwide mobile tour initiative.

Gillette - TAG™ Body Spray

Gillette wanted to reach and engage male college students on their terms, encouraging them to promote the TAG brand within their social circles. In partnership with Gillette's youth marketing agency, Affinitive launched a brand ambassador program to bring the TAG brand into the lives of fraternities and sororities with a specific focus on consumer-generated media (CGM). The program included product sampling, parties, user-generated content (photos, videos & text), fraternity outreach, social networking and research.

The Nielsen Company - Hey! Nielsen

Hey! Nielsen is a next-generation, "Web 2.0" social platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why, while giving consumers a voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement. View Case Study >>

Square Enix - Dragon Quest

The Dragon Quest series is a legendary video game franchise that has sold over 40 million units worldwide. Four years had passed since the last installment, necessitating a program that would rekindle the relationship with enthusiasts and introduce the new game in an educational and creative way. View Case Study >>

Ubisoft - Red Steel

WINNER - 2007 Summit Emerging Media Award!

The Dojo of Pain program served to create buzz and generate awarenes for the video game Red Steel, a launch title for the Nintendo Wii platform. As a new title, it needed to engage consumers to drive awareness and pre-orders for the game at retailers (very important in the video game industry). With a focus on consumer-generated video, the program leveraged the themes of the game's storyline and over the course of 4 months 3,000 passionate consumers created 150 videos (540,000 views), 4,100 pieces of UGC (photos, flyers, AIM icons, wallpapers, artwork, posters) and reached 165,000 consumers via word of mouth both on and offline. View Case Study >>

Universal Pictures - Serenity

Who are more dedicated than Trekkies? Browncoats. That's the nickname for fans of the cult hit Firefly, the Wild West-inflected sci-fi melodrama that briefly aired on Fox in 2002. Serenity is the much-anticipated movie adaptation. 75,000+ Browncoats can't be wrong!. View Case Study >>