Viral and Buzz Marketing Case Studies
Below are a just a few examples of Affinitive's innovative consumer engagement solutions. To browse by industry or solution, please follow the links to the right.
Ubisoft - Assassin's Creed
1191 A.D.: Brotherhood of Assassins was an international program that provided an innovative experience to gamers and fans to generate anticipation for Ubisoft's forthcoming title Assassin's Creed. Consumers were immersed in the game's storyline, building advocacy through direct brand interaction and co-creation. The program grew virally sans any media support to become Ubisoft's most successful community effort ever.
Ubisoft - Red Steel
The Dojo of Pain program served to create buzz and generate awareness for the video game Red Steel, a launch title for the Nintendo Wii platform. As a new title, it needed to engage consumers to drive awareness and pre-orders for the game at retailers (very important in the video game industry). View case study >>
Universal Pictures - Serenity
Who are more dedicated than Trekkies? Browncoats. That's the nickname for fans of the cult hit Firefly, the Wild West inflected sci-fi melodrama that briefly aired on Fox back in 2002. Serenity was the much-anticipated movie adaptation. With a relatively large cult following existing relatively untapped across several fan sites, Universal Pictures sought to provide a platform to consolidate and mobilize the group and help build excitement leading up to the theatrical release of the film and subsequent DVD. View case study >>
By Capability
- Word of Mouth and Social Media Marketing, Technology, Strategy, and Measurement
- Managed Customer Communities
- Online Consumer Advisory Panels
- Viral and Buzz Marketing
- Loyalty Programs and CRM Integration
- Consumer-Generated Media
- Brand Ambassador Programs
- Facebook, Social Applications, and Widgets
- Influencer Programs
- Community and Social Network Marketing
- Product Seeding and Sampling
- Consumer Engagement Promotions and Sweepstakes
