The Nielsen Company
Hey! Nielsen
Challenge
"Affinitive provided The Nielsen Company with expert advice and innovative frameworks to addresses its business needs. I worked directly with the Affinitive team for over a year, overseeing this social network. I was always satisfied with Affinitive's total commitment to this initiative and impressed by their level of knowledge of the social media space. I would recommend Affinitive without hesitation."
Vice President, Corporate Market ResearchThe Nielsen Company
Conceive and develop a next-generation, Web 2.0 social platform that allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment with not just millions of other consumers, but with Nielsen, the world's leading provider of marketing information, audience measurement, and business media products and services.
Solution
Combining social networking with a proprietary "opinion engine", Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why it is popular, while giving consumers an influential voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement.
By Capability
- Word of Mouth and Social Media Marketing, Technology, Strategy, and Measurement
- Managed Customer Communities
- Online Consumer Advisory Panels
- Viral and Buzz Marketing
- Loyalty Programs and CRM Integration
- Consumer-Generated Media
- Brand Ambassador Programs
- Facebook, Social Applications, and Widgets
- Influencer Programs
- Community and Social Network Marketing
- Product Seeding and Sampling
- Consumer Engagement Promotions and Sweepstakes
