Sports Authority
Social Marketing "Playbook"
Challenge
Sports Authority is one of the largest sporting goods retailers in the United States, operating over 460 stores in 45 states. Faced with a previously disjointed online/offline experience and some customer service sensitivities to overcome, Sports Authority was looking to establish an integrated social media presence to develop 1-to-1 relationships with their customers while providing product "authority" and customer service in ways they’d never done before.
Results
- #1 Sporting Goods Retailer on Facebook (5,000% growth)
- Twitter followers grown by 520%
- 10,000,000+ Facebook Impressions
- 5,000,000+ Twitter Impressions
- Thousands of consumer database opt-ins
- "Social Referrals" key traffic driver to SportsAuthority.com
- Customer service/call center savings
By Capability
- Word of Mouth and Social Media Marketing, Technology, Strategy, and Measurement
- Managed Customer Communities
- Online Consumer Advisory Panels
- Viral and Buzz Marketing
- Loyalty Programs and CRM Integration
- Consumer-Generated Media
- Brand Ambassador Programs
- Facebook, Social Applications, and Widgets
- Influencer Programs
- Community and Social Network Marketing
- Product Seeding and Sampling
- Consumer Engagement Promotions and Sweepstakes
