Product Seeding and Sampling Case Studies
Below are a just a few examples of Affinitive's innovative consumer engagement solutions. To browse by industry or solution, please follow the links to the right.
Barilla Pasta
Barilla Pasta sought to strengthen their existing brand image as well as reinforce their tradition and belief that the making - and enjoyment - of food is an art. "Test Kitchen" packages containing product samples and information about Barilla were sent out to consumers, who created dishes, hosted dinner parties, and uploaded photos of their dishes for other members to comment on, rate, and share. Feedback on consumers' pasta consumption habits, market research, and brand perception were also collected.
Random House - Random Buzzers
Random Buzzers is Random House's destination to engage and connect with its teen audience. The community-based program facilitates an ongoing dialogue between the publisher and its authors with the readers, while allowing likeminded consumers to share their passion with each other. Members can chat directly with authors, receive advance copies of books, share and create content, participate in quizzes and polls, and directly connect with other passionate teen readers via social networking features.
Cingular - Cingular TrendForce
Affinitive, in conjunction with Cingular's PR agency, created and launched TrendForce - a brand ambassador/consumer panel program that brought together passionate consumers in a private, members-only online social environment. TrendForce engaged, connected and rewarded participants for learning about Cingular's products and services, creating content, sharing information with peers, and providing Cingular with opinions, feedback, and valuable market research.
La Cense Beef - The Grass-fed Party
La Cense Beef wanted to reach, educate, and engage environmentally conscious consumers about their 100% grass-fed beef products and ranching methods. The Grass-fed Party social platform informed and educated consumers and influential foodie bloggers about industry trends, sustainable ranching, and the latest news on the grass-fed moo-vement. In addition to activating brand advocacy with existing customers, Affinitive executed a successful blogger outreach program that generated coverage from a number of popular foodie blogs.
Gillette - TAG™ Body Spray
Gillette wanted to reach and engage male college students on their terms, encouraging them to promote the TAG brand within their social circles. In partnership with Gillette's youth marketing agency, Affinitive launched a brand ambassador program to bring the TAG brand into the lives of fraternities and sororities with a specific focus on consumer-generated media (CGM). The program included product sampling, parties, user-generated content (photos, videos and text), fraternity outreach, social networking, and research.
By Capability
- Word of Mouth and Social Media Marketing, Technology, Strategy, and Measurement
- Managed Customer Communities
- Online Consumer Advisory Panels
- Viral and Buzz Marketing
- Loyalty Programs and CRM Integration
- Consumer-Generated Media
- Brand Ambassador Programs
- Facebook, Social Applications, and Widgets
- Influencer Programs
- Community and Social Network Marketing
- Product Seeding and Sampling
- Consumer Engagement Promotions and Sweepstakes
