Influencer Program Case Studies
Below are just a few examples of Affinitive's innovative consumer engagement solutions. To browse by industry or solution, please follow the links to the right.
Major US Wine Company - Consumer Advocacy Program
Blaze the Trail is a fun social platform that encourages consumers to explore Redwood Creek wines and engage around the brand's positioning - the love of the great outdoors - while educating them about the brand and about the wine, with exclusive Q&A sessions with winemakers, and allowing them to share content. The platform has become an "anchor" of Redwood Creek's overall marketing mix, connecting the dots between various marketing, PR, consumer insights, and CRM initiatives. View case study >>
La Cense Beef - The Grass-fed Party
La Cense Beef wanted to reach, educate, and engage environmentally conscious consumers about their 100% grass-fed beef products and ranching methods. The Grass-fed Party social platform informed and educated consumers and influential foodie bloggers about industry trends, sustainable ranching, and the latest news on the grass-fed moo-vement. In addition to activating brand advocacy with existing customers, Affinitive executed a successful blogger outreach program that generated coverage from a number of popular foodie blogs.
Barilla Pasta
Barilla Pasta sought to strengthen their existing brand image as well as reinforce their tradition and belief that the making - and enjoyment - of food is an art. "Test Kitchen" packages containing product samples and information about Barilla were sent out to consumers, who created dishes, hosted dinner parties, and uploaded photos of their dishes for other members to comment on, rate, and share. Feedback on consumers' pasta consumption habits, market research, and brand perception were also collected.
General Motors - GM Insiders
General Motors is a brand rich with consumer stories. GM Insiders provided a unique social platform for these stories to be aggregated, shared, and discussed. Participants in this private, invite-only program were sourced from GM employees, retirees, suppliers, enthusiasts, and opinion leaders. The program provided advocates with unfiltered insider access to GM happenings, gave participants exclusive sneak peeks of new cars before the public, and integrated with a nationwide mobile tour initiative.
By Capability
- Word of Mouth and Social Media Marketing, Technology, Strategy, and Measurement
- Managed Customer Communities
- Online Consumer Advisory Panels
- Viral and Buzz Marketing
- Loyalty Programs and CRM Integration
- Consumer-Generated Media
- Brand Ambassador Programs
- Facebook, Social Applications, and Widgets
- Influencer Programs
- Community and Social Network Marketing
- Product Seeding and Sampling
- Consumer Engagement Promotions and Sweepstakes
