Managed Customer Community Case Studies

Below are just a few examples of Affinitive's innovative consumer engagement solutions. To browse by industry or solution, please follow the links to the right.

American Skiing Company - MyA41 Passholder Community

The MyA41 program connected and engaged American Skiing Company's "All for One" multi-resort season passholders, while encouraging cross-resort interaction and participation. The MyA41 program also allowed passholders to create and share social media (photos, stories, events, tips, and videos), while facilitating two-way communication between passholders and resort staff. View case study >>

Major US Wine Company - Consumer Advocacy Program

Affinitive was tasked with developing a fun online social platform that encourages consumers to explore the brand's wines and foster engagement around the brand's positioning - the love of the great outdoors - while educating them about the brand and about the wine, with exclusive Q&A sessions with winemakers, and allowing them to share content. The consumer engagement platform has become an "anchor" of the brand's overall marketing mix, connecting the dots between various marketing, PR, consumer insights, and CRM initiatives.

Random House - Random Buzzers

Random Buzzers is Random House's destination to engage and connect with its teen audience. The community-based program facilitates an ongoing dialogue between the publisher and its authors with the readers, while allowing likeminded consumers to share their passion with each other. Members can chat directly with authors, receive advance copies of books, share and create content, participate in quizzes and polls, and directly connect with other passionate teen readers via social networking features.

Square Enix - Dragon Quest

The Dragon Quest series is a legendary video game franchise that has sold over 40 million units worldwide. Four years had passed since the last installment, necessitating a program that would rekindle the relationship with enthusiasts and introduce the new game in an educational and creative way. View case study >>

Champ Car World Series - "Inner Circle" Fan Club

The Champ Car World Series is an international open-wheel auto-racing series that merged with IndyCar in 2008. Champ Car had developed a traditional loyalty program that included a membership card and retailer discounts for members. The goal was to add interactivity and social media tools to the experience, expand customer acquisition, and increase word of mouth by cultivating brand evangelism. Affinitive conceived and developed a fan club solution that included a participation-based point/rewards system, monthly contests that connected to each race, offline meet-ups and race-day parties, and MySpace and YouTube integration. The 5,000 members quickly connected with the "insider" feel of the experience and became active brand ambassadors promoting the events both on and offline.

Learn more about Affinitive's customer community solutions.