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Loyalty Program, CRM, and Legacy System Integration Case Studies

Below are just a few examples of Affinitive's innovative consumer engagement solutions. To browse by industry or solution, please follow the links to the right.


Major US Wine Company - Consumer Advocacy Program

Major US Wine Company Consumer Advocacy Program

Blaze the Trail is a fun social platform that encourages consumers to explore Redwood Creek wines and engage around the brand's positioning - the love of the great outdoors - while educating them about the brand and about the wine, with exclusive Q&A sessions with winemakers, and allowing them to share content. The platform has become an "anchor" of Redwood Creek's overall marketing mix, connecting the dots between various marketing, PR, consumer insights, and CRM initiatives. View case study >>

The Nielsen Company - Hey! Nielsen

The Nielsen Company - Hey! Nielsen Case Study
WINNER - W3 and Communicator Awards!

Hey! Nielsen is a next-generation social platform that allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why it's popular while giving consumers a voice they have never had and helping Nielsen reinvent the ways they conduct audience measurement. View case study >>

Champ Car World Series - "Inner Circle" Fan Club

Champ Car World Series

The Champ Car World Series is an international open-wheel auto-racing series that merged with IndyCar in 2008. Champ Car had developed a traditional loyalty program that included a membership card and retailer discounts for members. The goal was to add interactivity and social media tools to the experience, expand customer acquisition, and increase word of mouth by cultivating brand evangelism. Affinitive conceived and developed a fan club solution that included a participation-based point/rewards system, monthly contests that connected to each race, offline meet-ups and race-day parties, and MySpace and YouTube integration. The 5,000 members quickly connected with the "insider" feel of the experience and became active brand ambassadors promoting the events both on and offline.

Ubisoft - Red Steel

Ubisoft - Red Steel
WINNER - Summit Emerging Media and Communicator Awards!

The Dojo of Pain program served to create buzz and generate awareness for the video game Red Steel, a launch title for the Nintendo Wii platform. As a new title, it needed to engage consumers to drive awareness and pre-orders for the game at retailers (very important in the video game industry). View case study >>

General Motors - GM Insiders

General Motors - GM Insiders

General Motors is a brand rich with consumer stories. GM Insiders provided a unique social platform for these stories to be aggregated, shared, and discussed. Participants in this private, invite-only program were sourced from GM employees, retirees, suppliers, enthusiasts, and opinion leaders. The program provided advocates with unfiltered insider access to GM happenings, gave participants exclusive sneak peeks of new cars before the public, and integrated with a nationwide mobile tour initiative.