Consumer Promotions and Viral Sweepstakes Case Studies
Below are just a few examples of Affinitive's innovative consumer engagement solutions. To browse by industry or solution, please follow the links to the right.
Sports Authority - Social Media "Playbook"
Sports Authority is one of the largest sporting goods retailers in the United States, operating over 460 stores in 45 states. Faced with a previously disjointed online/offline experience, Sports Authority was looking to establish an integrated social media presence to develop 1-to-1 relationships with their customers while providing product "authority" and customer service in ways they'd never done before. View case study >>
Ubisoft - Red Steel
The Dojo of Pain program served to create buzz and generate awareness for the video game Red Steel, a launch title for the Nintendo Wii platform. As a new title, it needed to engage consumers to drive awareness and pre-orders for the game at retailers (very important in the video game industry). View case study >>
Electronic Arts - Lord of the Rings: Conquest
The Battle for the Ring program generated buzz and awareness among action gaming enthusiasts and LoTR fans for the release of Lord of the Rings: Conquest via an ARG-style community platform in which members chose to participate as "good" or "evil" and fight for The One Ring, earning troops for their side as they co-created content that helped spread product messaging, educate key selling points, and drive pre-order sales.
La Cense Beef - The Grass-fed Party
La Cense Beef wanted to reach, educate, and engage environmentally conscious consumers about their 100% grass-fed beef products and ranching methods. The Grass-fed Party social platform informed and educated consumers and influential foodie bloggers about industry trends, sustainable ranching, and the latest news on the grass-fed moo-vement. In addition to activating brand advocacy with existing customers, Affinitive executed a successful blogger outreach program that generated coverage from a number of popular foodie blogs.
By Capability
- Word of Mouth and Social Media Marketing, Technology, Strategy, and Measurement
- Managed Customer Communities
- Online Consumer Advisory Panels
- Viral and Buzz Marketing
- Loyalty Programs and CRM Integration
- Consumer-Generated Media
- Brand Ambassador Programs
- Facebook, Social Applications, and Widgets
- Influencer Programs
- Community and Social Network Marketing
- Product Seeding and Sampling
- Consumer Engagement Promotions and Sweepstakes
