Online Consumer Advisory Panel Case Studies
Below are a just a few examples of Affinitive's innovative consumer engagement solutions. To browse by industry or solution, please follow the links to the right.
Cingular - Cingular TrendForce
Affinitive, in conjunction with Cingular's PR agency, created and launched TrendForce - a brand ambassador/consumer panel program that brought together passionate consumers in a private, members-only online social environment. TrendForce engaged, connected and rewarded participants for learning about Cingular's products and services, creating content, sharing information with peers, and providing Cingular with opinions, feedback, and valuable market research.
American Skiing Company - MyA41 Passholder Community
The MyA41 program connected and engaged American Skiing Company's "All for One" multi-resort season passholders, while encouraging cross-resort interaction and participation. The MyA41 program also allowed passholders to create and share social media (photos, stories, events, tips, and videos), while facilitating two-way communication between passholders and resort staff. View case study >>
General Motors - GM Insiders
General Motors is a brand rich with consumer stories. GM Insiders provided a unique social platform for these stories to be aggregated, shared, and discussed. Participants in this private, invite-only program were sourced from GM employees, retirees, suppliers, enthusiasts, and opinion leaders. The program provided advocates with unfiltered insider access to GM happenings, gave participants exclusive sneak peeks of new cars before the public, and integrated with a nationwide mobile tour initiative.
Opera Telecom - Fork
Opera Telecom sought to develop a new community-oriented mobile content service that would be heavily influenced by their target consumers to help distinguish their brand from other mobile content providers. Fork Factory represented a community of like-minded consumers who served as a 24/7 focus group, providing insight about their mobile habits, as well as feedback on marketing and website creative, subscription modeling, and beta testing.
By Capability
- Word of Mouth and Social Media Marketing, Technology, Strategy, and Measurement
- Managed Customer Communities
- Online Consumer Advisory Panels
- Viral and Buzz Marketing
- Loyalty Programs and CRM Integration
- Consumer-Generated Media
- Brand Ambassador Programs
- Facebook, Social Applications, and Widgets
- Influencer Programs
- Community and Social Network Marketing
- Product Seeding and Sampling
- Consumer Engagement Promotions and Sweepstakes
