Online Consumer Advisory Panel Case Studies

Novartis - Prevacid®24HR Panel

In preparation for the consumer launch of a new over-the-counter (OTC) treatment for frequent heartburn, Novartis Consumer Health sought to cultivate an online panel of clinically appropriate, influential frequent heartburn sufferers who would not only be the first to try out and document their experiences through video "diaries" and written product testimonials, but evolve into brand ambassadors that would be integrated into the brand's other PR, marketing, and consumer insight initiatives. View case study >>

General Motors - GM Insiders

General Motors is a brand rich with consumer stories. GM Insiders provided a unique social platform for these stories to be aggregated, shared, and discussed. Participants in this private, invite-only program were sourced from GM employees, retirees, suppliers, enthusiasts, and opinion leaders. The program provided advocates with unfiltered insider access to GM happenings, gave participants exclusive sneak peeks of new cars before the public, and integrated with a nationwide mobile tour initiative.

Cingular - Cingular TrendForce

Affinitive, in conjunction with Cingular's PR agency, created and launched TrendForce - a brand ambassador/consumer panel program that brought together passionate consumers in a private, members-only online social environment. TrendForce engaged, connected and rewarded participants for learning about Cingular's products and services, creating content, sharing information with peers, and providing Cingular with opinions, feedback, and valuable market research.

American Skiing Company - MyA41 Passholder Community

The MyA41 program connected and engaged American Skiing Company's "All for One" multi-resort season passholders, while encouraging cross-resort interaction and participation. The MyA41 program also allowed passholders to create and share social media (photos, stories, events, tips, and videos), while facilitating two-way communication between passholders and resort staff. View case study >>

Opera Telecom - Fork

Opera Telecom sought to develop a new community-oriented mobile content service that would be heavily influenced by their target consumers to help distinguish their brand from other mobile content providers. Fork Factory represented a community of like-minded consumers who served as a 24/7 focus group, providing insight about their mobile habits, as well as feedback on marketing and website creative, subscription modeling, and beta testing.

Learn more about Affinitive's online consumer advisory panel solutions.