Community and Social Network Marketing Case Studies
Below are a just a few examples of Affinitive's innovative consumer engagement solutions. To browse by industry or solution, please follow the links to the right.
Electronic Arts - Lord of the Rings: Conquest
The Battle for the Ring program generated buzz and awareness among action gaming enthusiasts and LoTR fans for the release of Lord of the Rings: Conquest via an ARG-style community platform in which members chose to participate as "good" or "evil" and fight for The One Ring, earning troops for their side as they co-created content that helped spread product messaging, educate key selling points, and drive pre-order sales.
La Cense Beef - The Grass-fed Party
La Cense Beef wanted to reach, educate, and engage environmentally conscious consumers about their 100% grass-fed beef products and ranching methods. The Grass-fed Party social platform informed and educated consumers and influential foodie bloggers about industry trends, sustainable ranching, and the latest news on the grass-fed moo-vement. In addition to activating brand advocacy with existing customers, Affinitive executed a successful blogger outreach program that generated coverage from a number of popular foodie blogs.
The Nielsen Company - Hey! Nielsen
Hey! Nielsen is a next-generation social platform that allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why it's popular while giving consumers a voice they have never had and helping Nielsen reinvent the ways they conduct audience measurement. View case study >>
Snowago's Ski and Snowboard Report and Log
Skiers and snowboarders can maintain "snow logs" of their days on the slopes and share them with friends on their Facebook profiles. They can get comprehensive snow reports, alerts, and user-submitted ratings and reviews for over 700 mountains worldwide, as well as plan trips with friends or meet new people who are going to the same resort.
By Capability
- Word of Mouth and Social Media Marketing, Technology, Strategy, and Measurement
- Managed Customer Communities
- Online Consumer Advisory Panels
- Viral and Buzz Marketing
- Loyalty Programs and CRM Integration
- Consumer-Generated Media
- Brand Ambassador Programs
- Facebook, Social Applications, and Widgets
- Influencer Programs
- Community and Social Network Marketing
- Product Seeding and Sampling
- Consumer Engagement Promotions and Sweepstakes
