Brand Ambassador Program Case Studies

Cingular - Cingular TrendForce

Affinitive, in conjunction with Cingular's PR agency, created and launched TrendForce - a brand ambassador/consumer panel program that brought together passionate consumers in a private, members-only online social environment. TrendForce engaged, connected and rewarded participants for learning about Cingular's products and services, creating content, sharing information with peers, and providing Cingular with opinions, feedback, and valuable market research.

Gillette - TAG™ Body Spray

Gillette wanted to reach and engage male college students on their terms, encouraging them to promote the TAG brand within their social circles. In partnership with Gillette's youth marketing agency, Affinitive launched a brand ambassador program to bring the TAG brand into the lives of fraternities and sororities with a specific focus on consumer-generated media (CGM). The program included product sampling, parties, user-generated content (photos, videos and text), fraternity outreach, social networking, and research.

Electronic Arts - Lord of the Rings: Conquest

The Battle for the Ring program generated buzz and awareness among action gaming enthusiasts and LoTR fans for the release of Lord of the Rings: Conquest via an ARG-style community platform in which members chose to participate as "good" or "evil" and fight for The One Ring, earning troops for their side as they co-created content that helped spread product messaging, educate key selling points, and drive pre-order sales.

Square Enix - Dragon Quest

The Dragon Quest series is a legendary video game franchise that has sold over 40 million units worldwide. Four years had passed since the last installment, necessitating a program that would rekindle the relationship with enthusiasts and introduce the new game in an educational and creative way. View case study >>

Universal Pictures - Serenity

Who are more dedicated than Trekkies? Browncoats. That's the nickname for fans of the cult hit Firefly, the Wild West inflected sci-fi melodrama that briefly aired on Fox back in 2002. Serenity was the much-anticipated movie adaptation. With a relatively large cult following existing relatively untapped across several fan sites, Universal Pictures sought to provide a platform to consolidate and mobilize the group and help build excitement leading up to the theatrical release of the film and subsequent DVD. View case study >>

Learn more about Affinitive's brand ambassador program marketing solutions.