Case Studies
Below are just a few featured examples of Affinitive's innovative consumer engagement solutions. To browse by industry or solution, please follow the links to the right.
Novartis - Prevacid®24HR Panel
In preparation for the consumer launch of a new over-the-counter (OTC) treatment for frequent heartburn, Novartis Consumer Health sought to cultivate an online panel of clinically appropriate, influential frequent heartburn sufferers who would not only be the first to try out and document their experiences through video "diaries" and written product testimonials, but evolve into brand ambassadors that would be integrated into the brand's other PR, marketing, and consumer insight initiatives. View case study >>
Random House - Random Buzzers
Random Buzzers is Random House's destination to engage and connect with its teen audience. The community-based program facilitates an ongoing dialogue between the publisher and its authors with the readers, while allowing likeminded consumers to share their passion with each other. Members can chat directly with authors, receive advance copies of books, share and create content, participate in quizzes and polls, and directly connect with other passionate teen readers via social networking features. View case study >>
Major US Wine Company - Consumer Advocacy Program
Affinitive was tasked with developing a fun online social platform that encourages consumers to explore the brand's wines and foster engagement around the brand's positioning - the love of the great outdoors - while educating them about the brand and about the wine, with exclusive Q&A sessions with winemakers, and allowing them to share content. The consumer engagement platform has become an "anchor" of the brand's overall marketing mix, connecting the dots between various marketing, PR, consumer insights, and CRM initiatives. Contact us to learn more >>
Sports Authority - Social Media "Playbook"
Sports Authority is one of the largest sporting goods retailers in the United States, operating over 460 stores in 45 states. Faced with a previously disjointed online/offline experience, Sports Authority was looking to establish an integrated social media presence to develop 1-to-1 relationships with their customers while providing product "authority" and customer service in ways they'd never done before. View case study >>
The Nielsen Company - Hey! Nielsen
Hey! Nielsen is a next-generation social platform that allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why it's popular while giving consumers a voice they have never had and helping Nielsen reinvent the ways they conduct audience measurement. View case study >>
American Skiing Company - MyA41 Passholder Community
The MyA41 program connected and engaged American Skiing Company's "All for One" multi-resort season passholders, while encouraging cross-resort interaction and participation. The MyA41 program also allowed passholders to create and share social media (photos, stories, events, tips, and videos), while facilitating two-way communication between passholders and resort staff. View case study >>
General Motors - GM Insiders
General Motors is a brand rich with consumer stories. GM Insiders provided a unique social platform for these stories to be aggregated, shared, and discussed. Participants in this private, invite-only program were sourced from GM employees, retirees, suppliers, enthusiasts, and opinion leaders. The program provided advocates with unfiltered insider access to GM happenings, gave participants exclusive sneak peeks of new cars before the public, and integrated with a nationwide mobile tour initiative.
Square Enix - Dragon Quest
The Dragon Quest series is a legendary video game franchise that has sold over 40 million units worldwide. Four years had passed since the last installment, necessitating a program that would rekindle the relationship with enthusiasts and introduce the new game in an educational and creative way. View case study >>
By Capability
- Word of Mouth and Social Media Marketing, Technology, Strategy, and Measurement
- Managed Customer Communities
- Online Consumer Advisory Panels
- Viral and Buzz Marketing
- Loyalty Programs and CRM Integration
- Consumer-Generated Media
- Brand Ambassador Programs
- Facebook, Social Applications, and Widgets
- Influencer Programs
- Community and Social Network Marketing
- Product Seeding and Sampling
- Consumer Engagement Promotions and Sweepstakes
