Partners and Associations
"The combination of Affinitive's community building and unrivaled technical know-how has enabled us jointly to offer innovative solutions for organizations that want to connect with their most passionate consumers."
Senior Vice PresidentFleishman Hillard
Word of Mouth Marketing Association (WOMMA)
Affinitive is proud to be a founding member of the Word of Mouth Marketing Association, the official trade association of the industry. WOMMA is dedicated to building strong discipline within the word of mouth marketing industry. We are helping to create a prosperous word of mouth marketing profession based on ethical leadership, measurable ROI, best practices, and a more honest and open relationship between marketers and consumers.
"The theater industry is an archaic one. We are 10 years behind in everything, especially when it comes to technology and marketing. Affinitive has helped take my production of Altar Boyz into the 21st century. They've taught me and continue to teach me things about my audience that I never would have known without them by showing me actual quantifiable data. My fans are happier and I've sold more tickets as a result of their efforts."
Social Media Club
Affinitive is proud to be a co-founding member of Social Media Club, a fledgling association that is being organized for those interested in producing, consuming, and engaging with one another through Social Media. Its membership consists of those who believe in the power of conversation— as a path to common understanding, as a gateway to knowledge, and as the basis of markets. The Club hosts discussions and participatory conferences around the world that define best practices in social learning techniques and provide everyday people and practicing professionals with the knowledge they need to make the most of the tools that power the Web 2.0 and Social Media revolution.
