About Us

At Affinitive, we are more than just marketers and technologists. We are artists. We are parents. We are athletes. We are pet owners. We are musicians. We are students, alumni, gamers, fans, investors, and customers.

Since 2002, we have been a leading provider of word of mouth (WOM) and social media marketing and technology solutions that allow companies to democratize their brands by engaging and empowering passionate consumers, cultivate long-lasting loyalty and generate awareness for their brands, products, services and causes.

Utilizing a consumer-centric approach focused on the core values community and social networking, research, viral and buzz, education, loyalty and CRM, coupled with a best-of-breed suite of social media technology platforms, Affinitive has developed and managed more than 100 innovative WOM marketing programs engaging hundreds of thousands of passionate consumers across industry sectors, including consumer goods, automotive, mobile/wireless, lifestyle brands, film, TV, music and video games.

Whether it's working with consumer brands targeting auto enthusiasts with pets or hardcore video game fans, Affinitive provides mechanisms for consumers and brands to share their passion for each other and subsequently spread it through the use of social media, consumer-generated content, viral marketing, and online and offline word of mouth communication.