About Us

Affinitive engages, empowers, and connects passionate consumers by giving them the tools to express their passion for the brands, products, services, and causes they love, thereby cultivating conversation, long-lasting loyalty, and sustained awareness.

"Affinitive has given us the opportunity to leverage our brand assets to create a comprehensive platform that is bigger than the sum of its parts. They have engaged and excited our internal partners and created a platform to share our programs with consumers. There is nothing more exciting to me, as a marketer, than to see my brand positioning resonate in a such a tangible and measurable way."

Marketing Manager
Major US Wine Company

Affinitive is a Word of Mouth (WOM) and social media marketing and technology solutions pioneer. Since 2002 we have been helping companies to democratize their brands through a consumer-centric approach focused on the core values of community and social networking, research, viral and buzz, education, and loyalty and CRM, coupled with our best-of-breed suite of fully managed Web 2.0 social media engagement platforms. We have developed and managed more than 100 innovative WOM marketing programs, engaging hundreds of thousands of passionate consumers and reaching millions more across industry sectors, including consumer products, automotive, mobile and telecom, lifestyle brands, film, TV, music, and video games.

Whether it's working with consumer brands targeting auto enthusiasts with pets or soccer moms who are RPG video game fans, Affinitive provides mechanisms for consumers and brands to share their passion for each other and subsequently spread it, through the use of social media, consumer-generated content, viral marketing, and sustainable online and offline word of mouth communication.